This resolution officially designates July 2026 as "National Anti-Counterfeiting and Consumer Education and Awareness Month." The core purpose of this designation is to significantly raise public awareness regarding the actual and potential dangers that counterfeit products present to consumer health and safety. It also aims to highlight the crucial importance of trademarks in safeguarding consumers and supporting the overall economy. The resolution strongly emphasizes the continuing need for comprehensive education and awareness efforts, which should be supported by Federal, State, and private sector entities. These initiatives are designed to equip consumers with the necessary information and tools to protect themselves against illegal counterfeit products in traditional, internet, and other electronic commerce. Furthermore, it reaffirms the United States' commitment to combating counterfeiting by promoting awareness of its harm to both consumers and brand owners, and by fostering new educational programs and campaigns to reduce the supply of, and demand for, counterfeit goods.