The "Brake for Kids Act of 2025" mandates the Secretary of Transportation to implement a national public safety messaging campaign within one year of its enactment. This campaign's primary goal is to increase public awareness and education regarding the significant dangers associated with illegally passing stopped school buses . To achieve broad reach, the Secretary is required to utilize various communication methods, including television advertising on national broadcasts and other platforms like radio and social media . The bill also allows for steps to ensure the campaign is not restricted to digital downloads or regional distribution, aiming for comprehensive national coverage. Funding for this initiative will come from amounts already available to the Secretary for public safety messaging campaigns.