Brake for Kids Act of 2025

This legislation mandates the Secretary of Transportation to develop and disseminate a national public safety messaging campaign . Funded by the Infrastructure Investment and Jobs Act, the campaign aims to significantly increase public awareness and education regarding the severe dangers associated with illegally passing stopped school buses. To achieve broad reach, the campaign must incorporate diverse advertising channels. These include television advertising on key national broadcasts, as well as extensive use of radio, social media, and edge service advertising . The bill specifically ensures that the campaign will not be restricted to digital downloads or limited regional distribution, guaranteeing a comprehensive national presence.