This bill, titled the "Lower Grocery Prices Act," seeks to prohibit surveillance-based price setting for food, groceries, and agricultural commodities. This practice is defined as using an automated decision system to offer or inform customized prices for individuals or groups based, in whole or in part, on surveillance data , which includes personal and genetic information, behavior, or biometrics obtained through observation or inference. The bill outlines specific exceptions where price differences are permissible. These include variations based solely on reasonable costs , discounted prices offered to broadly defined groups like teachers or veterans, and discounts through loyalty or rewards programs that consumers affirmatively enroll in. However, these exceptions require clear and conspicuous disclosure of eligibility criteria, uniform offers to all eligible consumers, and strict limitations on the use of surveillance data solely for administering the discount or reward, prohibiting its use for profiling or targeted advertising. To ensure compliance, the bill mandates that entities engaging in permitted pricing practices must publish procedures for ensuring data accuracy, allowing consumers to correct or challenge data, and disclosing what data is considered and how it influences pricing. Enforcement is primarily granted to the Federal Trade Commission , treating violations as unfair or deceptive acts or practices. Additionally, State Attorneys General are empowered to bring civil actions on behalf of their residents to enjoin violations, enforce compliance, and seek monetary damages or other relief. The bill also establishes a private right of action , allowing injured individuals to sue for injunctions, monetary damages (the greater of actual damages or $3,000 per violation), and attorney's fees. Notably, pre-dispute arbitration agreements and joint action waivers are deemed invalid for claims under this section, ensuring consumers can pursue their rights in court.