This legislation mandates the Secretary of Agriculture to launch a comprehensive national awareness campaign focused on spotted lanternflies . The primary goal of this initiative is to significantly increase public knowledge and understanding of these invasive pests. As part of the campaign, the Secretary will be required to place public service announcements on television, radio, and billboards, particularly in areas with a high incidence of spotted lanternflies. These announcements will inform individuals that spotted lanternflies are an invasive pest posing a significant threat to local agriculture. Furthermore, the campaign will actively encourage the public to kill any spotted lanternflies they encounter, supplementing these efforts with other appropriate awareness tools.
This legislation mandates the Secretary of Agriculture to launch a comprehensive national awareness campaign focused on spotted lanternflies . The primary goal of this initiative is to significantly increase public knowledge and understanding of these invasive pests. As part of the campaign, the Secretary will be required to place public service announcements on television, radio, and billboards, particularly in areas with a high incidence of spotted lanternflies. These announcements will inform individuals that spotted lanternflies are an invasive pest posing a significant threat to local agriculture. Furthermore, the campaign will actively encourage the public to kill any spotted lanternflies they encounter, supplementing these efforts with other appropriate awareness tools.