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Competition and Transparency in Digital Advertising Act

USA117th CongressS-4258| Senate 
| Updated: 5/19/2022
Mike Lee

Mike Lee

Republican Senator

Utah

Cosponsors (6)
Amy Klobuchar (Democratic)Ted Cruz (Republican)Josh Hawley (Republican)Marco Rubio (Republican)Steve Daines (Republican)Richard Blumenthal (Democratic)

Judiciary Committee

  • Introduced
  • In Committee
  • On Floor
  • Passed Chamber
  • Enacted
Competition and Transparency in Digital Advertising Act This bill limits certain large digital advertising companies from owning multiple types of advertising exchanges or brokerages and imposes certain duties with respect to the interests of the customers of such brokerages. Advertising exchanges and brokerages generally facilitate advertisers and publishers in buying and selling advertising inventory through an automated bidding process. Specifically, companies with more than $20 billion in annual digital advertising revenue are prohibited from owning more than one type of service within the digital advertising marketplace. For example, a company, such as Google, may not own a digital advertising exchange and provide software that assists publishers of online advertisements in selling advertising space on their websites. Additionally, companies with more than $5 billion in annual digital advertising revenue that provide brokerage services to buyers or sellers of digital advertisements must act in the best interest of their brokerage customers. The bill also establishes transparency and privacy requirements for such brokerages. The bill provides for enforcement of these requirements by the Department of Justice, state attorneys general, and private right of action.
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Timeline
May 19, 2022
Introduced in Senate
May 19, 2022
Read twice and referred to the Committee on the Judiciary.
Nov 1, 2022

Latest Companion Bill Action

HR 117-7839
Referred to the Subcommittee on Antitrust, Commercial, and Administrative Law.
  • May 19, 2022
    Introduced in Senate


  • May 19, 2022
    Read twice and referred to the Committee on the Judiciary.


  • November 1, 2022

    Latest Companion Bill Action

    HR 117-7839
    Referred to the Subcommittee on Antitrust, Commercial, and Administrative Law.

Commerce

Related Bills

  • HR 117-7839: Competition and Transparency in Digital Advertising Act

Competition and Transparency in Digital Advertising Act

USA117th CongressS-4258| Senate 
| Updated: 5/19/2022
Competition and Transparency in Digital Advertising Act This bill limits certain large digital advertising companies from owning multiple types of advertising exchanges or brokerages and imposes certain duties with respect to the interests of the customers of such brokerages. Advertising exchanges and brokerages generally facilitate advertisers and publishers in buying and selling advertising inventory through an automated bidding process. Specifically, companies with more than $20 billion in annual digital advertising revenue are prohibited from owning more than one type of service within the digital advertising marketplace. For example, a company, such as Google, may not own a digital advertising exchange and provide software that assists publishers of online advertisements in selling advertising space on their websites. Additionally, companies with more than $5 billion in annual digital advertising revenue that provide brokerage services to buyers or sellers of digital advertisements must act in the best interest of their brokerage customers. The bill also establishes transparency and privacy requirements for such brokerages. The bill provides for enforcement of these requirements by the Department of Justice, state attorneys general, and private right of action.
View Full Text

Suggested Questions

Get AI-generated questions to help you understand this bill better

Timeline
May 19, 2022
Introduced in Senate
May 19, 2022
Read twice and referred to the Committee on the Judiciary.
Nov 1, 2022

Latest Companion Bill Action

HR 117-7839
Referred to the Subcommittee on Antitrust, Commercial, and Administrative Law.
  • May 19, 2022
    Introduced in Senate


  • May 19, 2022
    Read twice and referred to the Committee on the Judiciary.


  • November 1, 2022

    Latest Companion Bill Action

    HR 117-7839
    Referred to the Subcommittee on Antitrust, Commercial, and Administrative Law.
Mike Lee

Mike Lee

Republican Senator

Utah

Cosponsors (6)
Amy Klobuchar (Democratic)Ted Cruz (Republican)Josh Hawley (Republican)Marco Rubio (Republican)Steve Daines (Republican)Richard Blumenthal (Democratic)

Judiciary Committee

Commerce

Related Bills

  • HR 117-7839: Competition and Transparency in Digital Advertising Act
  • Introduced
  • In Committee
  • On Floor
  • Passed Chamber
  • Enacted