Promoting Authenticity with Influencer Disclaimers Act

This bill, known as the Promoting Authenticity with Influencer Disclaimers Act, amends the Federal Election Campaign Act of 1971 to enhance transparency in political communications. It specifically requires any political committee that pays an individual to post content on an internet website or application to include a clear and conspicuous disclaimer stating that the communication was paid for by the committee. This aims to ensure that online audiences are aware when content from influencers or other individuals is a paid political message.

The legislation defines "clear and conspicuous" differently for various media types; for instance, text must be readily legible, and audio must be clearly audible and intelligible. Additionally, the political committee is obligated to notify the person receiving the payment about this disclaimer requirement at the time of disbursement. However, certain exceptions apply, such as content posted on a political committee's own website or by a compensated employee on their personal social media, provided their primary duty is not posting such content. The Federal Election Commission is directed to promulgate regulations to implement these provisions by January 1, 2027, though the amendments will take effect for communications made on or after that date regardless of regulatory completion.