The "Gaming Advertisement to Minors Enforcement Act of 2026," or GAME Act of 2026, aims to protect minors from sports gambling advertisements. Beginning one year after enactment, it will be unlawful for covered digital advertising platforms to display targeted advertisements directed to a minor that promote sports gambling platforms . These covered platforms include social media, websites, and online services that derive revenue from advertising, provide community forums or search engines, or facilitate ad placements across digital media, and have over 100 million monthly users. A "minor" is defined as an individual under 18 years of age, and a "sports gambling platform" includes any service allowing gambling on sporting events. A "targeted advertisement" uses a minor's personal information, profiling, or device identifiers to direct promotions. Exclusions apply for ads in direct response to user requests, contextual ads, or those solely for measuring ad performance. Enforcement of this Act falls primarily to the Federal Trade Commission (FTC) , which will treat violations as unfair or deceptive acts or practices under the Federal Trade Commission Act. The FTC is granted full authority to enforce these provisions, including rulemaking power. Furthermore, platforms found in violation three or more times will be referred to the Attorney General for criminal prosecution, facing fines of up to $100,000 for each targeted advertisement displayed in such instances.