This legislation, titled the Content Origin Protection and Integrity from Edited and Deepfaked Media Act of 2025, addresses the growing challenges posed by artificial intelligence in generating and modifying digital content. Congress finds a lack of transparency in AI systems and their training data, making it increasingly difficult to ascertain the authenticity and origin of digital media. This opacity negatively impacts the public and creators whose content is used and manipulated, creating unfair competition in the digital marketplace. The bill aims to mitigate these issues through the development and adoption of consensus-based standards. To achieve this, the Under Secretary of Commerce for Standards and Technology is directed to establish a public-private partnership. This partnership will facilitate the development of guidelines and voluntary, consensus-based standards for watermarking , content provenance information , and the detection of synthetic and synthetically-modified content across various media types. Additionally, the Under Secretary will conduct research into the robustness of these detection and provenance technologies and launch a public education campaign about synthetic content and deepfakes. The bill mandates that, two years after enactment, commercial tools primarily used to create synthetic or synthetically-modified content must provide users the ability to include machine-readable content provenance information . Similarly, tools for creating or substantially modifying covered content (copyrighted works) must offer this option. It becomes unlawful to knowingly remove, alter, or tamper with provenance information for deceptive purposes, and covered platforms are generally prohibited from doing so, with an exception for security research. Furthermore, the bill prohibits the non-consensual commercial use of covered content with attached provenance information for training AI systems or generating synthetic content. Enforcement of these provisions falls primarily to the Federal Trade Commission, treating violations as unfair or deceptive acts or practices. State attorneys general are also empowered to bring civil actions on behalf of their residents to enjoin violations, compel compliance, and seek damages. Moreover, owners of covered content can bring private civil actions against those who unlawfully remove provenance information or use their content without consent, seeking declaratory or injunctive relief, compensatory damages, and litigation expenses.