This legislation aims to prohibit large food retailers and third-party delivery services from using a consumer's personal data to implement dynamic pricing. It specifically bans technology that increases the price of food based on an individual's personal information, ensuring transparent and equitable pricing practices. The bill defines dynamic pricing as increasing prices based on personal data, with "covered entities" encompassing food retailers over 15,000 square feet and third-party delivery providers. Key exceptions allow for promotional offers , loyalty program benefits , or other membership benefits where consumers voluntarily enroll or consent. Temporary discounts for customer retention and pricing based on objective costs like shipping or taxes are also permitted. Furthermore, the bill mandates disclosures for online grocery orders regarding item availability or weight-based pricing, and requires third-party delivery services to obtain explicit consumer approval before substituting items. The Federal Trade Commission is tasked with enforcing these provisions, treating violations as unfair or deceptive acts.