This bill, titled the "Protecting Consumers from Deceptive AI Act," seeks to address the proliferation of deceptive content, such as deepfakes, created by generative artificial intelligence. It recognizes the challenges consumers face in distinguishing real from AI-generated content, citing concerns for consumer deception, national security, and an informed electorate. The legislation aims to ensure transparency regarding the origin of AI-generated audio and visual content. To achieve this, the bill mandates the National Institute of Standards and Technology (NIST) to establish task forces within 90 days of enactment. These task forces will focus on developing technical standards and guidelines for content provenance metadata, watermarking, and digital fingerprinting for both audio/visual and text-based content. Their goal is to make these identification methods difficult to remove and interoperable across online platforms, with membership including diverse stakeholders from federal agencies, AI developers, social media providers, and privacy advocates. Furthermore, the bill imposes requirements on providers of generative AI applications, compelling them to ensure that audio or visual content created or modified by their applications incorporates a machine-readable disclosure acknowledging its AI origin. These providers must also implement measures to prevent tampering with such disclosures and collaborate with online platforms to facilitate identification. They must also make available to users the ability to incorporate tamper-evident metadata, including the application's name, AI model version, creation date, and the portion of content modified by AI. Providers of covered online platforms, such as social media sites and search engines with significant revenue or users, are required to clearly and conspicuously display this AI origin information to users and are prohibited from removing these disclosures or associated metadata. The Federal Trade Commission (FTC) is tasked with promulgating regulations to enforce these provisions within two years, with violations treated as unfair or deceptive acts. The bill also allows for safe harbors through FTC-approved self-regulatory guidelines, emphasizing the consideration of privacy concerns and interoperability of standards throughout the process.