This legislation renames the program currently known as Medicare Advantage, which operates under part C of title XVIII of the Social Security Act, to the "Alternative Private Health Plan" program. The bill mandates an orderly transition for this name change, to be completed for all materials for plan years beginning on or after October 15, 2023. This transition aims to avoid confusion for beneficiaries and providers as the new terminology is adopted. Additionally, the bill establishes a significant civil money penalty for non-compliance with the new naming convention. Any entity that advertises a plan under this program using the term "Medicare" in its title after the bill's enactment will face a penalty of $100,000 for each instance of such use. This provision seeks to enforce the new naming standard and clearly differentiate these private health plans from traditional Medicare.