This bill aims to ensure that lifesaving motor vehicle safety features are offered independently of convenience and luxury features, making them more accessible and transparently priced for consumers. It prohibits any person from offering an optional safety feature for sale or lease to a first purchaser unless it is offered separately from any non-safety feature or as standard trim equipment. Furthermore, the bill requires the clear and conspicuous disclosure of the cost of the optional safety feature, separate from any non-safety feature, to enhance transparency for buyers. These provisions are set to take effect 180 days after the Act's enactment. Violations of these provisions will be treated as unfair or deceptive acts or practices under the Federal Trade Commission Act, empowering the Federal Trade Commission to enforce compliance. Additionally, State Attorneys General are authorized to bring civil actions on behalf of their residents to enjoin violations, obtain civil penalties, damages, and other relief. States must notify the Commission 60 days before initiating such actions, allowing for potential intervention, though State actions are limited if a federal action is already pending. The bill defines an optional safety feature broadly, encompassing various driver assistance systems, collision alerts, lane-keeping aids, driver impairment detection, improved illumination, enhanced visibility, and automatic crash notification systems.