The "Unsubscribe Act of 2025" aims to significantly enhance consumer protection concerning negative option contracts , where a consumer's silence or inaction implies acceptance or renewal. It prohibits merchants from charging consumers through such options without first providing clear and conspicuous disclosure of all material contract terms and obtaining the consumer's express informed consent . This consent requires an affirmative action, explicitly excluding consent inferred from inactivity, silence, pre-checked boxes, or manipulative user interfaces. The bill establishes new rules for contract duration and cancellation. Merchants cannot automatically renew a negative option contract for a period longer than the initial term without obtaining new express informed consent at the time of renewal. It mandates simple cancellation mechanisms, such as a direct electronic link for online contracts, or an equivalent method for other contracts. For free-to-pay conversion contracts , specific notifications and express informed consent are required both before the initial charge and again before any subsequent charges or price increases after an introductory period. To maintain transparency, merchants must provide consumers with regular notifications, at least annually, detailing contract terms and direct access to cancellation information. The Federal Trade Commission is responsible for enforcing these provisions as unfair or deceptive acts, with authority to promulgate rules. State attorneys general can also bring civil actions, coordinating with the FTC, while the Act generally preserves state laws offering greater consumer protections.