The Data Driven Diplomacy Act aims to enhance collaboration within the Department of State by fostering a closer working relationship between two key bureaus. Specifically, it directs the Assistant Secretary for Global Public Affairs to engage the Office of Opinion Research within the Bureau of Intelligence and Research. This engagement involves requesting the Office of Opinion Research to conduct targeted public opinion surveys. These surveys are intended to provide the Bureau of Global Public Affairs with crucial insights into cultural context , identify target audiences , and track shifting attitudes towards the United States and its interests. The focus of these surveys will be on regions where U.S. funded media outlets currently operate or are planned for future operation, ensuring that public diplomacy efforts are more informed and effective.