This bill, titled the "Pink Tax Repeal Act," aims to eliminate gender-based pricing disparities for consumer products and services. Its primary purpose is to prohibit any person from selling or offering for sale substantially similar products or services at different prices based on the gender of the individuals for whom they are intended or marketed. Specifically, for consumer products , it is unlawful to price items from the same manufacturer differently if they are substantially similar, meaning there are no substantial differences in materials, intended use, or functional design and features, with coloring not counting as a substantial difference. For services , it is unlawful to price them differently if they are substantially similar, meaning there is no substantial difference in the time, difficulty, or cost of providing them. Enforcement of these prohibitions falls primarily to the Federal Trade Commission (FTC) , which will treat any violation as an unfair or deceptive act or practice under the Federal Trade Commission Act. The FTC is granted the same jurisdiction, powers, and duties to enforce this section as it has under its existing authority. Additionally, State Attorneys General are authorized to bring civil actions on behalf of their state's residents to enjoin further violations, compel compliance, or obtain damages, restitution, or other compensation. State Attorneys General must notify the FTC before initiating such actions, and the FTC retains the right to intervene in these cases. This dual enforcement mechanism aims to ensure broad compliance with the new pricing regulations.