Legis Daily

AMERICA Act

USA118th CongressS-1073| Senate 
| Updated: 3/30/2023
Mike Lee

Mike Lee

Republican Senator

Utah

Cosponsors (10)
Elizabeth Warren (Democratic)Eric Schmitt (Republican)J. D. Vance (Republican)Amy Klobuchar (Democratic)Lindsey Graham (Republican)Ted Cruz (Republican)John Kennedy (Republican)Josh Hawley (Republican)Marco Rubio (Republican)Richard Blumenthal (Democratic)

Judiciary Committee

  • Introduced
  • In Committee
  • On Floor
  • Passed Chamber
  • Enacted
Advertising Middlemen Endangering Rigorous Internet Competition Accountability Act or the AMERICA Act This bill limits certain large digital advertising companies from owning multiple types of advertising exchanges or brokerages and imposes certain duties with respect to the interests of the customers of such brokerages. Advertising exchanges and brokerages generally facilitate advertisers and publishers in buying and selling advertising inventory through an automated bidding process. Specifically, companies with more than $20 billion in annual digital advertising revenue are prohibited from owning more than one type of service within the digital advertising marketplace. For example, a company, such as Google, may not own a digital advertising exchange and provide software that assists publishers of online advertisements in selling advertising space on their websites. Additionally, companies with more than $5 billion in annual digital advertising revenue that provide brokerage services to buyers or sellers of digital advertisements must act in the best interest of their brokerage customers. The bill also establishes transparency and privacy requirements for such brokerages. The bill provides for enforcement of these requirements by the Department of Justice, state attorneys general, and private right of action.
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Timeline
Mar 30, 2023
Introduced in Senate
Mar 30, 2023
Read twice and referred to the Committee on the Judiciary.
  • March 30, 2023
    Introduced in Senate


  • March 30, 2023
    Read twice and referred to the Committee on the Judiciary.

Commerce

AMERICA Act

USA118th CongressS-1073| Senate 
| Updated: 3/30/2023
Advertising Middlemen Endangering Rigorous Internet Competition Accountability Act or the AMERICA Act This bill limits certain large digital advertising companies from owning multiple types of advertising exchanges or brokerages and imposes certain duties with respect to the interests of the customers of such brokerages. Advertising exchanges and brokerages generally facilitate advertisers and publishers in buying and selling advertising inventory through an automated bidding process. Specifically, companies with more than $20 billion in annual digital advertising revenue are prohibited from owning more than one type of service within the digital advertising marketplace. For example, a company, such as Google, may not own a digital advertising exchange and provide software that assists publishers of online advertisements in selling advertising space on their websites. Additionally, companies with more than $5 billion in annual digital advertising revenue that provide brokerage services to buyers or sellers of digital advertisements must act in the best interest of their brokerage customers. The bill also establishes transparency and privacy requirements for such brokerages. The bill provides for enforcement of these requirements by the Department of Justice, state attorneys general, and private right of action.
View Full Text

Suggested Questions

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Timeline
Mar 30, 2023
Introduced in Senate
Mar 30, 2023
Read twice and referred to the Committee on the Judiciary.
  • March 30, 2023
    Introduced in Senate


  • March 30, 2023
    Read twice and referred to the Committee on the Judiciary.
Mike Lee

Mike Lee

Republican Senator

Utah

Cosponsors (10)
Elizabeth Warren (Democratic)Eric Schmitt (Republican)J. D. Vance (Republican)Amy Klobuchar (Democratic)Lindsey Graham (Republican)Ted Cruz (Republican)John Kennedy (Republican)Josh Hawley (Republican)Marco Rubio (Republican)Richard Blumenthal (Democratic)

Judiciary Committee

Commerce

  • Introduced
  • In Committee
  • On Floor
  • Passed Chamber
  • Enacted